With new technologies like AI revolutionizing the way we approach marketing, the landscape is becoming increasingly more complex—and it feels like it’s shifting every day. To stay up to date with the latest trends, I’ve become something of a marketing newsletter hoarder.
To my own detriment, I’ve subscribed to more marketing newsletters than I can possibly read each day. And it doesn’t help that I’m constantly leveraging Twitter, Reddit, and LinkedIn for other people’s recommendations. But my bad habits are your treasure: this year, I’m updating this list of the most popular, insightful, and even contrarian newsletters about marketing for you to subscribe to in 2024.
The best marketing newsletters
These are my favorites, but there are countless others out there. It’s worth subscribing to any that look interesting to you—just be sure you unsubscribe if you don’t get what you want out of them.
The best marketing newsletter for startups and growth marketers
Demand Curve is one of my favorite marketing websites on the internet. They publish well-researched and insightful playbooks written by industry experts, and their newsletter is just as awesome. Each week, you can expect to receive tried and tested strategies, teardowns, resources, memes, and even open marketing roles.
Something I consistently reference from a Demand Curve newsletter is the copywriting rule of three (i.e., three is the minimum number to make a pattern). The example they used is the tagline for the MacBook Pro: Mover. Maker. Boundary breaker. I think of it every time I see a Mac.
The best marketing newsletter for eCommerce and DTC
Nik Sharma is a successful direct-to-consumer (DTC) marketer and the CEO of Sharma Brands. He’s even worked with Priyanka Chopra and Pitbull, if you’re into that (I sure am). If you run an eCommerce or consumer packaged goods (CPG) brand, then I recommend signing up for the Sunday Branding Newsletter.
One thing that stood out to me was the value packed into the welcome email. Each new subscriber receives a free 39-page slide deck that explains exactly how to launch a successful DTC brand. Most digital marketing newsletters send a welcome email with a GIF and maybe a meme, so this was unexpected.
The best marketing newsletter for the contrarian marketer
Louis Grenier is a contrarian marketer who spearheads the highly acclaimed Everyone Hates Marketers podcast. With over 300 episodes, the podcast has garnered a considerable following and has guests like Seth Godin and Joanna Wiebe.
His daily newsletter is just as impressive and features a perspective on marketing you’re unlikely to find elsewhere. I’ve subscribed to hundreds of newsletters, but none resonate with me the same way this one does (maybe because I tend to swear a lot more than the average person?). You can expect everything from crazy marketing experiments to his personal stories, which are both funny and fascinating.
The best marketing newsletter for B2B marketers
MKT1 is an early-stage fund, led by seasoned marketers Emily Kramer and Kathleen Estreich. Their core operation involves investing in and helping B2B companies build successful marketing functions—and they break down their secret sauce in their monthly newsletter, which I find incredibly helpful.
The Substack newsletter has over 30,000 free subscribers and is quickly becoming one of the best in the space. Since I’m a fan of AI, their recent newsletter on AI workflows for marketers is by far my favorite—I really appreciate their clear and concise diagrams.
If you want even more value, you can upgrade to a premium membership, paying monthly or yearly to access advanced diagrams, templates, resources, archived posts, and discounts on courses.
The best marketing newsletter for the growth hacker
Alex Garcia is the Chief Marketing Officer at The Kollective, a wellness and performance club in Austin. He’s helped scale companies like The Hustle and Gumroad, and now he has over 185,000 X-formerly-Twitter followers and tens of thousands of subscribers to his newsletter, which provides tactical growth advice for entrepreneurs and startups.
In one edition of his newsletter, Alex shared how marketers could capitalize on the rebranded Kia logo, which now looks like KN instead of KIA. The report explained exactly how you might create and rank a profitable website that specifically helps people searching for “KN car.” Maybe not a sustainable business model, but it shows how resourceful and quick Alex is when it comes to building a successful marketing campaign.
The best marketing newsletter for creative copywriters
Neville Medhora is a household name when it comes to copywriting. He’s worked with some seriously popular brands, and his newsletter, Copywriting Course (formerly Kopywriting Kourse), has taught thousands of copywriters, including me, how to write effective copy.
You can expect copywriting lessons, swipe files, and notifications about popular blog posts each week. If reading isn’t your thing, you can also listen to the audio version of each edition on the website. Another thing I love about this one: the size and activity of the community are incredible; each time I navigate to the blog page, I can see an active thread of copywriters critiquing each other’s work.
The best marketing newsletter for the latest marketing news
Marketing Brew is a daily newsletter (Monday through Friday) that covers the latest news and trends in the marketing industry. It’s owned and operated by Morning Brew, which was acquired by Business Insider a few years back.
The newsletter is written in a conversational and engaging tone, making it easy and enjoyable to digest quickly—this is especially important since it’s sent daily. But daily doesn’t mean mundane: you might already know that Doritos partnered with Netflix to release the Stranger Things collaboration, but I learned from Marketing Brew that Doritos aims for one of these brand collaborations every year.
The best marketing newsletter for visual learners
Harry Dry might be the most loved marketer on social media right now. His posts are engaging, thought-provoking, practical, and usually full of positive comments. Marketing Examples is quickly becoming one of the most popular websites (and newsletters) in the marketing category, with over 130,000 readers.
The newsletters are packed with valuable lessons and a well-designed explainer, which makes it always easy to understand. Each Monday, you’ll get an email from Harry covering three short examples, two copywriting tips, and an interesting tweet.
Go-To-Millions
The best marketing newsletter for monetization tips
Ari Murray is the VP of Growth at Sharma Brands and a Creator at Work Week. Her newsletter, Go-To-Millions, is a 3x/week report covering marketing strategies, playbooks, and personal anecdotes.
One particular email titled “27 websites I love” was so useful that I bookmarked it for future reference. The email featured a curated list of high-performing websites and explained what makes them exceptional. It’s a valuable addition to any marketer’s swipe file, and I’ve come back to it time and time again.
The best marketing newsletter for SEO
This list wouldn’t be complete without a popular SEO email newsletter. Backlinko is an SEO and online marketing blog founded by Brian Dean in 2012, and the newsletter is a great way for SEOs and digital marketers to stay on top of the latest blog posts, SEO marketing tips, and exclusive content (along with updates on Brian Dean’s upcoming events and projects).
Upon signing up for the newsletter, you’ll receive three links to guides on SEO and content marketing. My favorite is 27 ways to increase traffic to your website.
The best marketing newsletter for the busy marketer
tl;dr Marketing was the first marketing newsletter I ever subscribed to. The newsletter is run by Saijo George, an SEO consultant with loads of experience scaling websites and building SEO tools.
The emails are sent daily and contain a curated list of the most interesting and impactful articles on marketing. When you sign up, you’ll receive a welcome email with a link to Saijo’s personal list of marketing tools, grouped by category. There are hundreds of tools on this list, and it’s definitely something you’ll want to save for later.
The best marketing newsletter for marketers building a blog
Neil Patel has one of the largest personal blogs in the world and is slowly building a portfolio of profitable internet companies. He co-founded companies like Kissmetrics, Crazy Egg, and Ubersuggest, and even acquired AnswerThePublic. There’s no questioning his experience with marketing.
His newsletter covers a broad range of digital marketing topics, but it has a natural focus on SEO since that’s Neil’s specialty. You can expect action plans, resources, growth hacks, and tools to help you grow your business.
The best marketing newsletter for digital marketers
Ahrefs has been my primary SEO tool for over six years, so it was only fair I gave their newsletter a chance. It’s written by their witty in-house content marketer, Si Quan, and it’s surprisingly fun and lighthearted, while still being informative.
Unlike some niche marketing newsletters, Ahrefs’ Digest covers more than SEO. One of their recent newsletters included a case study on community building and a guide to building a personal brand. So even though it’s branded as an SEO newsletter, I wouldn’t let it stop you from subscribing if you want more than just SEO content. Plus, it’s free.
Which marketing newsletter should you subscribe to?
Honestly, it’s worth giving all of these—and more—a try. I co-founded a newsletter business, so I may be biased, but I highly recommend giving each marketing newsletter on this list a chance: you’ll get different perspectives and experiences from across the industry. Just be sure you save some time to do your actual job.
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This article was originally published in April 2023. The most recent update was in March 2024.
