Webflow vs. WordPress: Which is best? [2025]

Choosing a builder tool for your website isn’t a decision you want to take lightly. In practice, you won’t just be using it to build a website, but managing it daily too—so you need the whole experience to be good.

I’ve worked with a fair few different website builders over the years. But recently, most of my clients seem to use one of two choices: WordPress or Webflow.

Webflow and WordPress are both excellent web builders with similar functions, but they’re very different products that take totally different approaches to building websites. Understanding what those differences are should make it easy to decide which option is better suited to your needs. 

As a freelance writer, I still use both Webflow and WordPress regularly. For the purpose of this guide, I spent time testing both apps in depth to think about where each one shines (and doesn’t). Here’s what I found.

Table of contents:

WordPress vs. Webflow at a glance

Choosing between WordPress or Webflow for your website depends mostly on three core factors:

• Who’s building your website and how experienced they are

• What you plan to use your website for

• Who’s going to be regularly managing your site(s)

Here’s a quick overview to give you an idea of how the two tools stack up, but keep reading for more details.

Note: For this guide, I’m comparing Webflow with WordPress.org—not WordPress.com. If you need some clarity on what this means, learn more about the difference between WordPress.org and WordPress.com.

Webflow is much easier to set up

Because Webflow is a cloud-based all-in-one SaaS product, you have everything you need to get your website live. This makes it really easy to get your account set up. 

The step-by-step tutorial is easy to follow and is tailored to suit your level of coding experience. When you set up a Webflow account, you’ll be asked a series of short survey questions that assess your HTML and CSS knowledge. Your onboarding tutorial is then based on the responses you give. 

The Webflow bot walks you through the tool, highlighting the main areas you need to know about and what they do. You can click to read more, or once you feel comfortable with everything, you can immediately start building your site.

What’s really handy is the AI learning assistant: you can ask it specific questions about building your site when you get stuck, and it will respond with an AI-generated answer. And because (I’m assuming!) the chatbot has been trained on the Webflow University documentation, the responses are really reliable and easy to action.

Getting set up with WordPress is much more clunky. The fact that WordPress won’t be hosting your website as part of a package means you need to arrange and pay for a host and domain separately first—and figuring out which host to go with is its own battle.

Once you have your host, you’ll download WordPress over on WordPress.org. Then you’ll get a one-size-fits-all version of “basic” instructions for installing WordPress on your hosting site (as a non-developer, the installation instructions were far from basic to me). A lot of web hosts offer WordPress installer tools to simplify the process, but it’s never going to be as seamless as an all-in-one package like Webflow.

WordPress itself is free (but there are still costs involved)

Comparing Webflow and WordPress pricing is almost impossible because they’re packaged up so differently. 

WordPress is an open source web platform, meaning it’s technically free to use. But in order to actually use it, you need to cover a few costs: hosting, a domain name, and plugins. You’ll also need to pay for a template (which WordPress calls themes) if you don’t have a web developer to design and build your site from scratch. But of course, dev time isn’t free either.

It all really depends on what your needs are, but the costs can creep up with a WordPress site if you want something that’s more than basic.

To sum up, the cost of a WordPress website is dictated by:

• The hosting provider you choose (usually $2-15/month)

• The custom domain you choose (usually $10-30/year)

• Whether you’re happy with a preset theme ($0-$200) or need to splash out on a designer

• What your plugin needs are (many are free, but premium plugins range from $40-200)

The cost of a Webflow site will depend on two things: the level of tiered package you go for and the number of logins (called seats) you’ll need. Billing is split into two categories: your “site plan” and your “workspace” (in other words, building your website and then managing it). You need both to run your website, but a free workspace should be sufficient if you’re running a single site.  Paid workspace plans are really just for situations where you’re working on multiple website projects at once with other people—like if you’re a freelancer or an agency.  

Workspace plans are billed per seat, and seats come in three tiers, so things can get costly. Every plan comes with one free, full access seat, and any additional seats are charged differently depending on that user’s role permissions and needs. A free seat can only review/comment, while a limited seat will give you access to the CMS ($15/month, billed annually), so this tier is only suitable for marketers and content editors. For any user who needs design or admin access, they’ll need a full seat, which is $39/month (billed annually).

A Webflow site plan includes everything you need to build and host your website. Plans range from $14/month (Basic package, billed annually) up to $39/month (Business package, billed annually)—or higher, if you need a custom, enterprise-level package. If you’re building an eCommerce website, this range goes up, from $29/month (Standard package, billed annually) to $212/month (Advanced package, billed annually).

Webflow is more accessible to non-developers

If you’ve never built a website before, you’ll feel comfortable getting started with Webflow. And if you’re a designer or a content manager, you’ll feel even better about it because it’s so visual and requires almost no code. Even if you’re a developer, it’s likely you’ll appreciate the process of building a website on Webflow because its built-in features can potentially save you hours (days, even) of development time.

If you’re not using a preset template, you’ll build your Webflow site using drag-and-drop style building blocks called containers to build the different sections of your site. Within these containers, you have elements like headings, buttons, and images, and you style these elements using classes. 

It’s an alternative way to building a website that doesn’t require coding. The code is all still there—and you do have access to it if you want—but you can build and manage your site without ever looking at it. In a previous role, I planned, built, and launched a new company website for the business with just myself and a graphic designer. He had almost no coding experience, and I had none. 

Building a WordPress site without any coding experience would be pretty difficult. In my experience, if you want any flexibility outside of a preset WordPress theme, you’ll struggle to get it without knowing at least a bit of HTML. You can integrate a visual drag-and-drop design builder plugin like Elementor on WordPress—which would make it work a bit more like Webflow—but you’d need to pay for the plugin package, which can get pricey. 

WordPress is better for hosting a blog

There’s a reason why so many blogs are hosted on WordPress: it’s literally built for it. Back in 2003, WordPress was launched as a blog-publishing system, but it evolved over the years to do much more. 

As a blog writer and content manager, I find WordPress incredibly easy to work with. The Gutenberg editor allows you to build blog articles on WordPress using blocks that contain text and other media. It’s really simple and just makes sense. 

While Webflow does have a CMS package, it pales in comparison to WordPress. The editor feels kind of clunky, and it lacks a lot of the advanced features you’ll find in WordPress. For example, there’s no comments section, and you can’t add multiple tags to posts or categorize them like you can in WordPress. Until fairly recently, text wrapping and word breaking weren’t possible in Webflow’s CMS either.

Webflow just isn’t built with content-driven businesses in mind (at my last company, we found Webflow just couldn’t accommodate our blog, so we hosted it separately on HubSpot and the rest of our website on Webflow). That’s totally ok, but it’s good to keep in mind if a blog is one of your main traffic drivers. 

Webflow offers customer support; WordPress doesn’t

Because you’re paying a monthly fee in Webflow, you’ll benefit from things like customer support, new feature development, and continuous product improvements. If you’re a Webflow customer, and there’s something about the product that’s slowing you down, you can ask them—or the AI learning assistant—to do something about it. With WordPress, you’re kind of on your own.

Having dedicated customer support is also a huge bonus if you don’t have a team of in-house developers on call to help out when something isn’t working—or even if you do.

Because WordPress.org is an open source platform, there’s no customer support available. But it’s been around for a long time, so there’s a whole load of free WP resources online (WPBeginner, for example). For any WordPress-related questions you have, you should be able to find the answers with a quick Google search. But that’s a lot less helpful than a customer support team walking you through a solution.

Webflow is better for collaborating with external designers and agencies

It’s totally possible to work with external designers or agencies when creating a website on either of these platforms. But unlike WordPress, Webflow has a few features that have been specifically designed with this scenario in mind. 

All workspace plans come with two free agency or freelancer guest seats. These are full access seats, meaning you can invite an external developer to build or design any parts of your website and Webflow won’t charge you for the seat. 

Paid workplace plans also come with unlimited additional “reviewers and commenters” that you can invite into your workspace free of charge. This means they can comment directly on elements of the website design in a read-only format without being billed as a seat. Commenters can tag others in the feedback they leave, which really speeds up the whole iteration process while giving designers peace of mind that nothing will break when multiple untrained cooks are in the kitchen (every designer’s nightmare). 

And likewise, if you’re a freelance designer with an existing Webflow account, you can also “drop in” to a client’s workspace without any additional charge for them, or the need for them to set you up with a login. 

Working with freelancers or agencies to build WordPress sites is also possible, but there’s not the same functionality there designed to make the process seamless and secure. Of course, this isn’t the same as collaborating with content creators and bloggers, which WordPress handles more effectively. Let’s dive into that.

WordPress caters better to marketing teams 

If you have a team of marketers or writers who’ll regularly be creating content for your website, WordPress is your best bet. For one thing, the CMS interface is really streamlined and access is limited as a content editor. This means posting and editing content is really straightforward and it’s almost impossible to interfere with design. Even with a limited seat, there’s a lot going on with the UX and it feels more like a platform for designers.

There’s also no limit on the number of users a WordPress site can handle. For example, I contribute to a blog that has a whole load of freelance writers working on it daily. Every writer has their own login, and they’re encouraged to create blog posts directly within the editor. This can mean up to 15 writers all working in the CMS at the same time without any glitches and without any additional cost. 

This is the kind of activity Webflow just isn’t built to support. Any time you want to add a new marketer to your plan, you need to pay for a “limited” seat, which allows them to post and edit content. A limited seat costs $15/month/seat (billed annually), so having a big team of writers charged at that rate each month would work out pretty expensive. 

One thing Webflow does do nicely for marketers, though, is that you can edit on-page as well as in the CMS, so you can see what your page will look like while you type. On WordPress, you always need to make changes to pages via the CMS dashboard then preview to see what it will look like when published.

Anecdotally, I’ll add that when I managed a marketing team that used Webflow, we encountered a few problems where Webflow struggled to cope when more than one editor was publishing changes at the same time. Similarly, no one could publish anything in the CMS if a designer was working on the site at the same time—it would publish the whole site (including whatever the designer was working on before they were finished).

Since then, Webflow has introduced Page branching, which makes it easier for teams to safely work on websites at the same time. Single item CMS publishing has now also just been introduced, which should prevent unfinished content from being accidentally published or any accidental design changes. But the way WordPress works, it keeps CMS content and design elements completely separate, so there’s never any danger of any overlap. As a marketer, this feels safer to me.

The different approaches to SEO optimization on Webflow and WordPress are also reflective of who the target user is. On Webflow, a lot of the SEO performance is automatically generated using dynamic settings, so you don’t need to do any manual work. You define a pattern using things like title tags and meta descriptions, then all pages in that collection will use that pattern to automatically generate SEO settings (more info in this guide). This suits technical folks and designers who don’t want to think about writing meta descriptions and other SEO-related tasks. You can edit and update the automated metadata, but I think the fact this exists as a feature is another indicator of who Webflow is more catered for, and that’s not marketers. 

WordPress SEO plugins, like Yoast (free or $99/year for premium), on the other hand, are built for marketers. Rather than doing anything automatically, it highlights keywords and guides writers to create content that’s better quality and as SEO-friendly as possible.

Webflow offers more design freedom with no-code 

Webflow is marketed toward designers with little-to-no coding experience—visual folks who don’t want to be limited by code. That means you have a ton of freedom to design your site. You can have this level of customization on WordPress, too, but you’d need a developer’s help.

Because of this, though, Webflow offers way fewer pre-designed templates. WordPress has over 13,000 free themes (and thousands more premium paid options). You can choose one of these as an out-of-the-box website without needing a designer, whereas Webflow has around 6,000 templates (still a lot, but paltry compared to WordPress). Webflow likely has fewer options because they expect their users to want complete control and freedom over designing their sites themselves, without the need for a developer—plus, they have less of a community contributing to the options.

Making design changes to a Webflow site after you’ve built it is also easier. On Webflow, you use classes to style elements (e.g., headings, images, buttons), and you give each class you create a name (e.g., Jumbo Heading). If you decide you want the text to be bigger for all your Jumbo Heading text, you just search for the class in the right-hand menu. There, you can change things like the spacing, the layout, and the size, and it will automatically change the style of all of the elements that use that class.

You can do this with CSS in WordPress, but code-free design tweaks aren’t something it offers unless you were to add a visual drag-and-drop design plugin.

WordPress integrates more naturally with other tools, but both apps connect to Zapier

WordPress is designed to be used with plugins (there are currently around 60,000 available on the WordPress Plugin Directory). With Webflow, the whole idea is to give you everything you need already in the package, so you don’t need to integrate with other add-ons.

But of course, we all have our favorite apps we like to use daily. Which is why Webflow recently launched an app marketplace with around 100 apps, so you can integrate your site with a bunch of popular third-party tools.

It’s a great addition, but there’s nowhere near as many Webflow app integrations as there are WordPress plugins—there’s a WordPress plugin for absolutely everything.

You can also connect both WordPress and Webflow to thousands of other apps using Zapier, so you can do things like automatically send form submissions to your CRM or create new blog posts based on social media posts. Learn more about how to automate Webflow and how to automate WordPress, or get started with one of these pre-made workflows.

Webflow vs. WordPress: Which should you choose?

Webflow will be the right choice for your website if: 

• Whoever is building your website has little or no coding experience

• You want to get your website up and running quickly and easily

• You want to be able to make custom design changes to your website without the help of a developer

• Your setup involves working with an external design freelancer or agency

• You’re new-ish to website building and would benefit from speaking to customer support if you have any problems or questions

WordPress is the right choice for your website if:

• You have coding experience or the budget to hire a web developer

• You want to host a blog or plan to add new content pages to your website regularly 

• You have a team of marketers or editors who will be contributing regularly

• You have an existing tech stack that you want to integrate into your site

Related reading:

This article was originally published in October 2022. The most recent update was in January 2025.