Introducing the Zapier Solution Partner Program

Introducing the Zapier Solution Partner Program

For years, our certified consultants—we called them Zapier Experts—have helped users quell chaos at work through automated workflows. Today, we’re excited to announce updates that will make it even easier for our consultants to expand their business.

Here’s an overview of what’s changing:

A new name: Solution Partners

We’ve found that our consultants are much more than just experts at using Zapier. They often provide end-to-end customer solutions, help build long-term, strategic relationships, and solve problems comprehensively. So we’re rolling out a new name—Solution Partners—to better represent that breadth. This change will be reflected on our website, along with new badging and branding, sometime in the next few months.

A new referral program

As part of providing end-to-end solutions, Partners regularly advise users on how to build their tech stack. Now, they can participate in a referral program that recognizes and rewards them for the valuable conversations they’re having.

A unified partner portal

We’ve heard the feedback, and it’s official: We’ve launched a single, consolidated portal for Partners in 2025. Through this portal, Partners have access to our referral program, enablement content, and program updates—all in one place. And we’ll be adding more features to the portal throughout the year.

Redesigned tiers and ways to grow

We’re also relaunching our tiering system. This new system, which will be implemented over the next several months, features new, transparent tiers that factor in all the ways Partners can contribute to the Solution Partner Program. That way, everyone has an equal opportunity to enjoy the program’s benefits.

Next steps

If you’re already a Solution Partner, no action is required. To learn more about these changes, join our town hall on February 18. Current Partners will automatically receive an email with invite details.

Not yet a Solution Partner? There’s never been a better time to join. Start your application here.

by Zapier