App spotlight: Microsoft Teams Events

Webinars are often a high-impact marketing channel. Attendees can connect with your brand and ask questions, giving your sales team high-quality leads to work with.

If you want to scale your webinar marketing—without scaling your workload—enter Microsoft Teams Events. It’s a webinar solution built into Microsoft Teams that offers a powerful platform for hosting, managing, and marketing your webinars.

Power your webinars from first invite to final follow-up

Microsoft Teams is already tightly integrated with the Microsoft 365 suite (formerly Microsoft Office), making it faster and easier to collaborate with your teammates. With Microsoft Teams Events embedded in team chat, you’ll also spend less time toggling between different tools to manage event logistics.

And that’s where Microsoft Teams Events shines: Everything you need in your webinar marketing toolkit is in one place, from creating registration pages to sending post-event emails to your attendees. Event production and moderation tools are also at your fingertips, so you can poll the audience, create breakout rooms, and, most importantly, record everything.

Scale your webinar marketing: Popular Microsoft Teams Events workflows

Work with tools outside of the Microsoft ecosystem? Connect Microsoft Teams Events with Zapier to automate your work across your favorite apps, so you can spend less time on logistics and focus on impact. 

You can create automated workflows called Zaps to add event leads to your marketing automation tools, create post-event reports, and increase your event ROI.

Get started quickly with a few of our most popular Microsoft Teams Events workflows: