App spotlight: Interact | Zapier

I used to struggle when people pelted me with questions like “What are your biggest strengths?” and “How would you describe yourself?” Until I took an assessment that spelled it out for me. (Zero points for self-awareness.) Likewise, your target audience might need a little encouragement to find the answers to their questions.

With Interact, you can give your customers those answers and quickly learn what they want and need. This AI-powered platform lets you build engaging personality quizzes, scored quizzes, and assessments to help you generate more leads and tailor your marketing.

Personalize your marketing with Interact

Interact comes with all the quiz-building features that marketers wish for. To qualify or segment your leads, add branching logic to your quiz to guide users to different outcomes depending on their answers. You can also customize CTAs at the end of each quiz to nurture and convert quiz-takers. For example, collect user email addresses to capture leads (and build your email list) or link to relevant products and blog posts. 

Interact has hundreds of templates, but the best perk is its AI-powered quiz builder. Add your website URL or paste text from your website, then answer a few questions—that’s all it takes for Interact’s AI to generate a quiz for you. Whether you build a quiz from scratch, a template, or AI, you can monitor performance with Interact’s built-in analytics. 

Grow your quiz ROI: Popular Interact workflows

Get even more marketing ROI from your quizzes. Connect Interact with Zapier to automate your work across your favorite apps, such as routing qualified leads to your customer relationship management (CRM) tools or growing your email lists.

You can create automated workflows called Zaps to get leads into your funnel faster, so you can focus on what you do best—delivering the right message at the right time. 

Get started quickly with a few of our most popular Interact workflows:

This article was originally published in 2021 by Elena Alston and was updated in August 2024 by Krystina Martinez.