A Notion social media planner to plan and track your content

We all know the benefits of a solid social media strategy. And yet—it’s all too easy to post willy-nilly, with no clear plan. 

To avoid this seemingly inevitable fate for myself, I created a social media content planner in Notion to help me batch content creation and schedule my social media content instead of brainstorming, drafting, and posting new content from scratch every day. The planner even measures engagement, so I can learn what resonates with my followers, repurpose what works, and show up on social media with a plan.

Notion social media planner template

If you’re looking for a better way to manage your content calendar, here’s my Notion social media planner template that will help you keep track of your posts on Facebook, Instagram, LinkedIn, and Medium (you can add any other platforms you’d like!). To add the social media content planner to your Notion workspace and customize it for your business and workflow, click Duplicate in the upper-right corner.

How to use the Notion social media template

My social media content planner has four main sections: 

• My Platforms

• Content Schedule

• Content Topics

• Post Metrics by Topic

My Platforms

The My Platforms section of the template’s main page lists the URLs of your LinkedIn, Instagram, Facebook, and Medium profile pages.

Each platform has a page that provides an overview of the posts that are associated with the platform:

• Links to the posts that are assigned to the platform 

• The total number of comments that have been left on all of the posts on the platform

• The total number of friends, followers, or connections that have been gained as a result of the posts on the platform

• The total number of leads that have been converted to clients as a result of posts on the platform

• A content calendar that lists the publication dates of the posts on the platform

• A Kanban board that tracks the publication statuses of the posts on the platform

In addition to these metrics, the platform pages also include a rollup property that calculates the total earnings of linked Medium stories that are part of Medium’s Partner Program (but the Medium Earnings property is hidden by default).

Content Schedule

The Content Schedule section of the template displays every post on a calendar. The content schedule has four views:

• The Content Calendar view shows the posts that are due in the current month along with their topics and statuses.

• The Content By Status view groups all posts on a Kanban board by their statuses: Drafting, Editing, Scheduling, and Published.

• The Due This Month view shows the posts that are due in the current month.

• The Published Posts view shows a list of posts that have statuses set to Published.

This section also includes post templates that you can use to plan content for each of your platforms. To access the templates and draft a new post, click on the arrow to the right of the New button, and select a platform template.

The page content of each template is customized to the platform’s post format. For example, the LinkedIn template includes a file upload block that you can use to save a PDF carousel for your post, while the Medium article template includes a section where you can write the SEO title and description for your article.

After you’ve drafted a post and you’re ready to publish it, you can set its status to Published and paste it into your platform’s post editor, or you can set its status to Scheduled and use a social media management tool to queue the post for a later date. (I like to use Buffer to schedule my posts for publication.)

Remember to note each post’s publication date in the Publication Date field of the Notion template so you can keep track of when your posts will be live.

Content Topics

You can use the Content Topics section of the template to create content pillars and organize your posts. This section of the template lists the posts that are assigned to each topic so you can create a well-rounded, balanced social media strategy that touches on multiple aspects of your business. 

Post Metrics by Topic

The Post Metrics by Topic section of the template can be used to track the metrics for your published posts. The post metrics database can track the following analytics for individual posts and aggregate the analytics to display the totals for each content topic and platform:

• The number of comments that a post receives

• The number of conversations that are started as a result of a post

• The number of leads that are converted into clients as a result of the conversations

• The number of new connections or friends that are made as a result of a post

Each platform tracks metrics differently, so you should familiarize yourself with the functions and limitations of each platform’s tracking features. More information about how to use the Notion template to track and record analytics for your posts is available on the How to View Your Metrics page of the template.

Automate Notion

This Notion social media planner template should be used as a starting point—don’t hesitate to customize it and make it your own. You could use this planner to draft and track content on additional platforms like X, Bluesky, or TikTok, or use it to help your clients track how well their content is performing.

And remember: tracking your social media posts doesn’t need to be a manual process. Notion has a built-in automation builder for paid plans that lets you edit properties or send notifications when a page is added or edited in a database. And because Notion integrates with Zapier, you can do even more by connecting Notion to the rest of your tools. For example, you might automatically send updates for new database items or create new entries automatically when you schedule a post in your social media management tool.

Learn more about how to automate Notion with Zapier, or get started with one of these pre-made workflows.

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