No matter what your business does, community marketing is a key way to build trust and engagement among your customers and prospects. And with its tools for creating forums, courses, and events, Might Networks is one of the most powerful community platforms available.
But as any community marketer will tell you, having a great tool doesn’t make managing a community easy. There are still a lot of tasks to keep up with, from adding new members to proactively letting existing users know about new content.
That’s where automation comes in. With Zapier’s automated workflows—called Zaps—you can streamline the rote tasks that come with running a community. Here are a few of the most popular ways you can connect Might Networks to your other business-critical apps—and automate some busywork.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Keep your email marketing lists up to date
When someone takes the time to join or engage with your community, they’re essentially raising their hand and saying, “I’m interested in your business or product.” But unless you’re spending every waking hour monitoring new users or course signups, you can easily miss these opportunities to foster further engagement.
That’s where automation comes in. You can use a Zap to automatically add new members (or course registrants) to a specific email marketing list, so you can easily stay in touch. But that’s just the beginning; you can also create a Zap that updates—or tags—existing subscribers based on their Might Networks activity.
Add new leads and customers to your CRM
Community marketing can be a great way to generate a sales pipeline and stay connected to existing customers. But sales and success teams likely don’t spend most of their time in Might Networks—they use a customer relationship management (CRM) tool throughout the customer lifecycle. That can create a big visibility problem, where sales and success don’t always have the most up-to-date community member information.
Instead of spending valuable time manually moving members or registrants into your CRM, you can automate the process with Zapier. Just create a Zap that creates new CRM contacts—or updates existing ones—based on Might Networks member activity.
You can also use a similar Zap to manage leads within your advertising platform.
Back up member data in a spreadsheet
No matter how many sophisticated apps you use, there’s no replacement for the trusty spreadsheet. They’re a fundamental tool for organizing and analyzing large amounts of information—and they’re also a great way to back up your app data.
Rather than manually exporting or copy-pasting your Might Networks user data into a sheet, you can fully automate the process. Just create a Zap that adds member information—from signups to course registrations and more—into a sheet as a new row.
Invite new customers to your community
When someone makes a purchase, it’s a great opportunity for community marketing—which lets you stay in touch, foster engagement, and even nurture any potential upsell or renewal opportunities. But if you’re dealing with a high volume of purchases, it’s impossible to manually invite each and every customer to join your community.
Thankfully, it’s easy to automate that work. You can create a Zap that automatically invites customers to join your Mighty Networks community as soon as they’ve made a purchase—so you can get started fostering engagement right away.
Automatically get notified about new members
A key aspect of community management is being responsive. When a new member joins or someone posts a question, you need to know—so you can act quickly. But unless you have a team of community managers monitoring your Might Networks community 24/7, something is bound to fall through the cracks.
Rather than waste time watching for important member activity, you can create a Zap to automatically notify you or reach out to your new member instantly. Whether you want to keep an eye on signups, new questions, or something else, Zapier can let you know about that activity via email, Slack, or SMS or send a fast response to your community.
Create flexible workflows with webhooks
Need more flexibility with your Might Networks workflows? Don’t worry: you can still use Zapier to automate them. With webhooks, you can use Zapier to create new member invites based on activity in any app with an API.
Focus on building community with automation
Community marketing should be about creating real relationships, not keeping up with a never-ending list of tasks. With Zapier, you can cut down on that manual work—and turn Might Networks into the center of powerful workflows for fostering engagement.
And this is just the start of what you can do with Mighty Networks and Zapier. What will you automate first?