6 ways to automate Facebook Messenger

Receiving a lot of Facebook messages about your services? While it shows that your audience is engaged and interested in your product, you’ll need to find a way to scale your responses to keep up with your growing business.

Fortunately, you can build scalable processes with automation. With just a few automated workflows—called Zaps—you can use AI to respond to messages, track messages, receive notifications for new messages, and more. The result? A better customer experience in Facebook Messenger—and fewer missed sales.

Zapier is the leader in workflow automation—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. Use interfaces, data tables, and logic to build secure, automated systems for your business-critical workflows across your organization’s technology stack. Learn more.

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Send quick replies to Facebook messages

If you can’t reply to a Facebook message right away, it’s important to let customers know you’ll reply soon so you don’t miss a sale—or leave an angry customer hanging.

You can build a Zap that automatically sends a response whenever you receive a new Facebook message. Auto-responders help your customers know you’ve received their message, giving them peace of mind when you can’t respond immediately.

Use AI to write personalized responses

You can also use AI to write custom messages for you—based on the questions customers ask you on Facebook.

Create Zaps that automatically generate AI responses (from tools like ChatGPT or Gemini) when you get a new Facebook message. Zapier will then send that message in Facebook Messenger. This allows you to provide fast, personalized responses to your customers at scale.

Send Facebook messages to your team chat app

Quick responses can be the difference between a positive or negative customer experience. So, it’s important your team gets new Facebook messages in the tool where they’ll actually see them—like your team chat app.

Create a Zap that sends notifications about new Facebook messages to your team’s communication tool. Cut out the constant monitoring and speed up response times with one of these workflows:

Get Facebook messages sent to your email

If you use your email as a to-do list (or it’s the app you’re in most often), you might prefer getting notifications about new Facebook messages there.

You can set up a Zap that instantly sends an email to your inbox whenever you get a new Facebook message. This allows you to respond to Facebook messages more efficiently by consolidating information in the app that’s right for you.

Don’t use your email or a team communication app as a central place for notifications? Find the apps you use in our app directory. Or use a webhook to build a notification Zap customized to your workflow:

Get text messages for new Facebook messages

Because your phone goes with you everywhere, it’s a powerful place to get notifications for things that need quick action—like Facebook message replies.

To get alerts on your phone, create a Zap that sends you a text whenever you get a new Facebook message—even when you’re on the go—so you never have to worry about missing important info (or sales) again.

Track Facebook messages in the right place

Tracking Facebook messages in a separate app can help you stay organized and efficient, especially when you have a large team—or multiple teams—responding to customers. By sending Facebook messages to your project management app, you can prioritize messages that require immediate attention and delegate them appropriately.

To help your team triage responses, create a Zap that sends Facebook messages to your project management app. Now, you can manage Facebook messages without context-switching between apps.

Do you use a separate tool to track social media data? With Zapier, you can send Facebook messages to Google Analytics, helping you gather more data for better insights. This can help you optimize your messaging strategy, leading to more satisfied customers and increased sales.

Easily manage Facebook messages with automation

By setting up automated responses and instant notifications, you can more promptly reply to customers on Facebook—in a more organized way. This allows you to scale your responses without sacrificing your customer experience.

This article was originally published in May 2023, written by Ellie Huizenga. It was most recently updated by Elena Alston in September 2024.

by Zapier