5 ways to get more and respond faster to customer reviews

Customer reviews are important: In fact, 75% of consumers say they always read online reviews. And how you react to those reviews is just as important—88% of consumers are highly likely to use a business that responds to their reviews.

Reviews are essential for providing the social proof your potential customers need to make a purchase. But soliciting, responding to, and tracking all this feedback can take a lot of time and manual work, especially as your business scales.

That’s where Zapier comes in. Zapier connects user review tools and websites with the rest of your tech stack. These workflows—called Zaps—can automate huge chunks of the user review process, letting you get more reviews with less effort.

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Automatically invite users to leave reviews

One of the best times to get user reviews is right after your customer’s last interaction with you. If you’d like to know how buyers felt shopping on your online store, for example, you’ll want to get reviews right after they complete their order or pay.

These Zaps automatically invite users to leave a review after placing an order.

It’s tempting to focus on what new customers think and feel. After all, making new sales is an important part of your business growth.

But it’s just as important—if not more important—to check in with your existing customers. To increase retention, make sure you respond—and respond well—whenever your customers reach out to you for support or with questions. To see if you gave them what they needed, use these Zaps to invite reviews from forms, surveys, and support tickets.

Respond to reviews faster

Businesses depend on feedback. But that doesn’t mean you should spend all day refreshing your page on G2 Crowd or Google Business Profile.

Instead, you can use one of these Zaps to notify your team about new reviews instantly in team chat, in email apps like Slack and Gmail, or via SMS. That way, your team can respond quickly without wasting time watching for incoming reviews.

If you want to respond instantly, you can also let AI do the heavy lifting for you. This Zap will generate a response to customer reviews with ChatGPT, then reply automatically:

Track user reviews automatically

Not every business needs this kind of instant feedback. If you’re more interested in how reviews change over time, these Zaps automatically track new reviews in Google Sheets.

Create tasks from reviews

The more you monitor and track your reviews, the more you’ll find feedback worth acting on. If you want to build a reputation for being a responsive business, use these Zaps to automatically create tasks in your project management tool as new reviews get posted.

Track brand mentions across social media

A lot of your best feedback won’t even happen on review sites.

With Mention, you can monitor keywords related to your brand across the Internet. Once you add these Zaps, you can automatically send these notifications to tools like Slack and Gmail.

Harness your user reviews to grow your business

Social proof makes your business stand out. People rely on honest opinions, especially when they’re on the fence about making a purchase. Don’t leave them without guidance.

With automation, you can encourage more user reviews and track them across different sites and tools. Your current users will have the chance to shape the growth of your business, and your future users will have all the testimonies they need.

This article was originally published in June 2020. It was most recently updated in July 2024.