3 ways to automate Emma

When it comes to marketing, email is king—and a good email list is worth a king’s weight in gold. It’s important to have a reliable email marketing and newsletter tool like Emma to keep your email list organized, stay in touch with leads, and nurture prospects into becoming loyal customers.

But wrangling your email list can still take up too much of your time. The administrative side of email marketing—like importing new subscribers, synchronizing your records across apps, and keeping the right people in the loop about subscriber activity—can easily detract from your more important work. 

With just a few Zaps (our word for automated workflows), you can connect Emma to the other apps you use every day. That way, you can spend more energy actually creating marketing content that converts and engaging with leads. 

Skip ahead

Add subscribers automatically 

Your email marketing campaigns are only as strong as your email list. The best way to maximize your marketing efforts is to reliably add every prospect as a subscriber so you can start nurturing them right away. 

But the most effective lead generation strategies are multifaceted—which means you get your leads from a variety of places. Manually adding subscribers to your Emma account from form submissions, purchases, registrations, and spreadsheets is time-consuming, not to mention risks valuable prospects slipping through the cracks.

Instead, use these workflows to add subscribers to your email list automatically, no matter where you find them.

From form submissions

Forms are a great way to collect information from leads. Whether you use contact forms on your website or run surveys and ad campaigns on social media, you’ll want to make sure every submission is added to your email list for follow-ups later. 

These Zaps cut out the manual data entry by creating new Emma subscribers automatically for every new form submission.

From purchases and registrations

Your job as a marketer isn’t over when someone makes a purchase or signs up for your service. It’s still important to continue nurturing customers, not only to provide an excellent customer experience but to encourage a long-term relationship with your brand. 

With these Zaps, you can add new subscribers in Emma for things like new Shopify purchases, Eventbrite registrations, and coupon code uses in Coupon Carrier.

From spreadsheets

Not everyone in your organization has access to your email marketing tools—but they may still find leads that should be added to your contact list. In that case, you can use a spreadsheet as a central source of truth. 

These Zaps add subscribers to your Emma mailing list from a Google Sheet or Airtable base. Keep your email list up to date without any copying or pasting required.

From webhooks

Want to add subscribers to Emma from a tool that doesn’t have an integration with Zapier? Use a webhook to connect your tools. 

A webhook automatically sends information from one app to another based on a trigger event—like a submission in your obscure form builder or a registration in your bespoke webinar platform. Use this template to get started.

Connect your email list and CRM

It’s important to keep your marketing communications consistent by synchronizing your sales and marketing records. Whenever you add a new subscriber to your email list, they should also be added to your customer relationship management (CRM) tool—and vice versa. That way, you’ll boost conversion rates by making sure the right prospects get tailored campaigns, promotions, and newsletters at the right times.

But trying to maintain record accuracy manually is a recipe for disaster. Not only do you risk typos and double-entry, but you also waste valuable time that could be spent actually building relationships with leads. 

Instead, use these Zaps to keep your email list and CRM up to date. Whenever a new lead is added in one tool, a matching entry will be created in the other, automatically.

Send notifications for subscription activity

Your emails could be the most entertaining stuff to hit your subscribers’ inboxes, but unsubscriptions are still inevitable (and some people have no taste)! In those cases, every unsubscriber should receive a prompt unsubscribe confirmation in their email. 

This Zap lets you send an automated, professional email to each unsubscriber from your Emma email list.

Your team may also want to stay on top of new subscriber activity. In that case, you could use automation to send quick updates in Slack whenever you have a new subscriber in Emma. 

Pro tip: If you want to avoid spamming your Slack channel with constant subscriber updates, use a digest step to send a weekly or daily update of new subscriber activity. 

Streamline your email marketing workflows with Zapier’s Emma integration

Managing your email list can feel like a never-ending task. You have to add subscribers from countless sources, ensure your CRM and email list are constantly in sync, and send subscriber updates to the right people at the right time. 

Thankfully, automation can take most of that work off your plate—saving you time to spend on your most important marketing tasks. And this is just the start of what you can do with Emma and Zapier. What will you automate first?