When I first got my hands on Photoshop, I did the most logical thing any other 15-year-old kid would’ve done: I edited a family photo by swapping everyone’s heads onto different bodies. It was the early days of Photoshopping, so my family was blown away. A copy of the photo even made its way onto my grandparents’ fridge.
The only problem (other than the creepy head-swapping?)? It was painstaking work. It took hours.
If you’re in the market to edit a family photo (or create an image out of thin air), I have good news: Canva’s new suite of AI-powered tools is making design—for all sorts of mediums—way more approachable.
What used to take hours in Photoshop now takes minutes or even seconds with Canva. So, whether you’re a graphic design pro or an aspiring creator, read on to learn how Canva’s AI design tools are about to make your work easier.
Table of contents:
A primer on Canva and AI
Most legacy graphic design software, like Photoshop, was designed with professionals in mind. But Canva is different. It’s a graphic design platform that has always focused on making it easy for anyone to create beautiful designs for anything from social media posts to infographics to presentations.
AI furthers this ease-of-use mission for Canva. Take their AI-powered Background Remover tool, for example. Instead of manually dragging a line around the object you want to keep, the Background Remover tool lets you delete backgrounds in one click.
Since the launch of Background Remover in 2019, Canva’s been hard at work creating more AI tools to supercharge the design process. Canva’s arsenal of new AI-powered tools now includes:
I’ve personally tested each of these tools. Below, I’ll walk you through what each tool can do and how you can use each one to speed up your workflow or enhance your creativity. If you’re curious about a specific tool, feel free to jump ahead. Otherwise, keep scrolling to learn more about Canva AI.
How to access Canva AI
Canva’s AI tools are conveniently grouped together within the software’s “Magic Studio” section, which is prominently displayed in Canva’s menu. Many of the tools—like Magic Switch and Magic Write—also show up in context as you interact with your design.
Before we dive in, it’s worth mentioning that many of Canva’s AI features are available exclusively on its paid Pro or Teams plans, including Magic Eraser, Background Remover, Magic Switch, Magic Morph, Magic Grab, Magic Expand, Highlights, Enhance Voice, and Magic Animate.
Is Canva AI free?
Users on Canva’s free plan get access to some AI features, though there are usage caps. For example, free users get a total of 50 uses for Magic Write, while paid users get 500 uses per month. And Magic Media gives free users a total of five uses of Text to Video, while paid users get 50 uses per month.
Bottom line: if you try Canva’s AI features and find them helpful, you’ll want to upgrade to a paid plan.
Can I use Canva AI designs for commercial use?
Canva AI allows commercial use as long as you stay within Canva’s permitted uses. For example, you can create an AI-generated design in Canva, print it on merchandise, and sell it.
That said, commercial use is complicated. And the full legal implications haven’t really been explored. For example, in a February 2023 ruling, the U.S. Copyright Office decided that images created by Midjourney, and by extension, other generative AIs and apps powered by generative AIs, can’t be copyrighted. This means you have limited protections if someone takes your images and uses them in ways you don’t want them to.
For now, Canva is attempting to address copyright infringement concerns with Canva Shield.
How to use Canva AI tools to enhance your designs
1. Magic Media
Rather than developing its own generative AI model for images and video, Canva has given its Magic Media tool serious firepower by incorporating technology from leading AI firms.
Magic Media comes in three flavors: Text to Image, Text to Video, and Text to Graphics.
Text to Image
Text to Image, which is powered by Stable Diffusion, is Canva’s answer to generative AI tools like DALL·E and Midjourney, which generate images based on natural text prompts. Simply describe the image you want to see, and Canva will attempt to create it.
Of course, the quality of your results will vary based on the prompts you use. Typically, the more details you provide, the better—especially when it comes to describing your image’s style. Stuck on what kind of style you want? Canva also offers one-click styles, like Photo, Neon, Minimalist, Watercolor, Retro Anime, and Dreamlike.
To test out this feature, I gave Canva the following prompt: “A golden sculpture of a rabbit on a pedestal, sitting on its haunches, red background, photorealism.”
Canva generates a few options to choose from. Of course, if none of the options match what you were envisioning, you can switch to a different style or rewrite your prompt.
On the surface, Text to Image feels like a replacement for stock photos. But it’s actually much more powerful than that. For business owners and marketers, Text to Image lets you:
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Generate images of products that don’t exist yet
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Brainstorm in real time rather than relying on designers to mock up your ideas
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Create viral content with unforgettably unique images
Text to Image also integrates with Magic Edit in some interesting ways, which we’ll explore later in this article.
Text to Video
I’ll be honest: now that I’ve been using AI to generate images for a year or two, I’m a bit jaded. I take text-to-image tools for granted, and my standards are ever-higher for the images AI produces.
But Canva’s Text to Video tool blew me away. Until recently, creating videos of this quality was entirely inaccessible for most people—or would have taken countless hours and painstaking work. After experimenting with this tool, it feels inevitable that Pixar and Dreamworks will soon have serious competition from small animation teams empowered by this kind of technology.
Canva’s integration with Runway, one of the leaders in text-to-video AI technology, is responsible for the stunning quality of its generative video. To create a video, I used the prompt: “A small, cute robot navigating a futuristic cityscape, fantasy.” You can see the result here.
Text to Graphics
Now that AI can generate cinema-worthy visuals, using it to generate clip art might not seem impressive. But just a few years ago, you only had two choices for scalable vector graphics: downloading stock artwork or hiring an artist. Now, Canva’s Text to Graphics tool provides an excellent AI-powered alternative—and it takes all of ten seconds to go from brainstorming to finished graphics.
Like any good Canva tool, Text to Graphics gives you a range of one-click styles that radically change the output of your design. You can choose from classic illustration options, like Geometric and Sketch, as well as more exotic ones like Gold foil.
I asked Canva to create a custom graphic of a golden retriever dressed as a pirate, which it did splendidly. (I’m now tempted to open a pet-friendly pirate-themed restaurant using this as the logo.)
2. Magic Eraser
Tweaking photos to remove unwanted objects has historically consumed a huge percentage of designers’ time. That’s why Magic Eraser is an absolute life-saver. It edits, in seconds, what might take designers half an hour or more to do.
Here’s how you can instantly clean up your photos using Canva’s Magic Eraser: select the objects you want to remove from your image, and then click on the Magic Eraser tool. Next, “paint” over your unwanted objects, and let Magic Eraser get to scrubbing.
In the image below, I used Magic Eraser to remove the lamp:
Boom. Gone.
Magic Eraser tends to work best when you’re removing objects from uncomplicated backgrounds. For example, before removing the lamp, I tried to remove the two orange pillows. No luck. Magic Eraser left messy graphical artifacts behind.
Even so, this tool will likely become a staple of your graphic design toolkit, especially as it continues to improve over time. Just look at Canva’s Background Remover tool, which acts similarly to Magic Eraser. Having only been around for a few years, it’s impressively accurate, even with highly-detailed images. Here’s what it did to the golf photo below—in just one click:
3. Magic Edit
Magic Edit is the graphic design tool you never knew you needed. With one click and a few words, you can turn one object into another—a bit like a Harry Potter spell.
Take the vanilla birthday cake in the Before image below. I simply highlighted the cake, and then described what I wanted Canva to replace the cake with. In this case, I prompted Canva to change the vanilla cake to a chocolate cake with candles. Presto, change-o!
If nothing else, this tool is immensely fun to play around with. But it has practical functions too. If you’re a marketer or designer looking to adapt images for different campaigns, you can quickly:
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Change backgrounds from summer to winter
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Customize product photos for different holidays
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Modify the clothes the models in your photos are wearing
Canva Magic Edit reduces the time needed to go from an idea to a reality, making the iterative design process fast and fun.
4. Magic Grab
Magic Grab turns static images into editable images by using AI to fill in the gaps. Like Canva’s Background Remover tool, it effortlessly replaces what used to be a time-intensive design process. Trust me: this will quickly become an essential part of your workflow.
Just look at how smoothly Magic Grab enables me to move and resize the subject in the below photo:
You can also use a related feature called “Grab Text” to turn static text into editable text. This feature works well enough, but its usefulness is limited—since it relies on Canva’s library of fonts to emulate the static text, you won’t get an exact match.
5. Magic Expand
Magic Expand uses AI to extend the borders of your image. It’s a useful feature, but because of its uneven quality, it requires tinkering to get good results.
It’s particularly well-suited to extending landscapes, rather than complex backgrounds:
In my tests, Magic Expand often compensated for its lack of certainty by making the expanded background blurry. This turns out ok sometimes, but the blurriness is often noticeable enough that you won’t want to use the expanded image. You’ll also want to be cautious also about expanding areas of your photo that have faces and hands, since those tend to come out warped.
6. Magic Morph
Magic Morph allows you to use AI text prompts to transform your design’s text, elements, and shapes. For marketing assets like social media graphics, banners, and flyers, this opens the door to unique imagery and creative approaches.
Canva is known for helping non-designers create professional designs. But while Magic Morph is fun to play with, it takes users in the other direction: it’s too easy to accidentally generate tacky designs. Sticking to Canva’s example prompts, or variations of them, tends to produce the nicest-looking results.
7. Magic Write
There are dozens of AI writing tools. But until now, transferring their output into Canva involved lots of copying and pasting.
Magic Write is an AI text generator built directly into Canva, making it easier to generate long- or short-form written content for your social media posts, blog articles, and presentations. It also has built-in features for brands: users of Canva for Teams can generate a brand voice by uploading writing samples, which Magic Write then uses to create a cohesive style across multiple team members.
As with any AI-powered writing tool, Magic Write is perfect for brainstorming and getting “unstuck” when you have writer’s block. But where the tool really shines is short-form content. Let’s say you need to generate posts for multiple social platforms. Instead of spending hours crafting the perfect message for each one, you can let the tool work its AI-powered magic. One-click prompts like Shorten, Rewrite, More fun, More formal, and Sprinkle fairy dust (which adds a dose of Canva-powered quirky humor) make it easy to play around with different writing styles.
Here’s an example of an AI-generated Instagram post for a fictional financial services app. To create it—or, really, to let Canva create it—I selected a pre-existing Instagram template, put a few keywords in, and left the rest up to Canva.