5 popular Webflow integration ideas

You probably chose Webflow as your website builder because you’re more of a creator than a coder. The platform makes designing, collaborating, and launching responsive websites simple, with no coding or dev help required.

But maintaining a website still involves a lot of technical details—like tracking forms submitted by customers and leads, creating new blog posts, and keeping all page elements up to date. And most of that work requires referencing information across your other most-used apps, which complicates things even further.

That’s why a lot of Webflow users rely on Zapier’s automated workflows (called Zaps) to streamline tasks and make the most out of their website. Here are a few popular Webflow automation ideas to help you save a whole lot of time—and technical headaches.

Table of contents

Archive your form submissions

If you collect information from leads or customers through a form on your website, it’s a good idea to catalog submissions in a spreadsheet or database. Archiving important Webflow items like email subscribers, contacts, and more can help you keep track of every form submission so you can easily reference them in the future. 

 But as your web traffic grows, manually exporting and importing that data goes from tedious to simply unfeasible. These Zaps help you automatically store all your form submissions in the app of your choice, so you can forget about copying and pasting manually.

You can even add new website content from your social media feeds. Stretch your social marketing strategy further by showcasing new Instagram or Facebook posts on your Webflow site automatically.

Update your website content 

If your team spends more time in Google Sheets or Airtable than in your CMS,  you might want the ability to create or update items inside Webflow from your other apps. This is handy if you want to update live items in Webflow to match your records or create a new blog post draft by adding the topic idea to your spreadsheet. 

Set up instant alerts 

Need to stay on top of form submissions or new orders that come in through your website? While not every form you receive requires your immediate attention, Zapier can help you and your team keep track of what’s important. 

Whether it’s a customer in need of support or a warm lead that your sales team can reach out to, these Zaps will send you instant email or Slack alerts to let you know. Stay on top of the activity happening across your website.

Turn your leads into subscribers 

Well done—you’re consistently collecting email addresses via your website form! Now, you probably want to nurture those prospects through your marketing funnel, right? 

Adding those email addresses straight to your mailing list or CRM means you can start engaging leads as soon as they’ve expressed an interest. No more bottlenecks, just good marketing. 

Organize and update your CMS items

Maintaining a website with Webflow involves regularly updating collection items like blog posts, authors, emails, and more. You’ll probably get a lot of those update requests through Webflow’s form submissions, but reviewing those submissions and then updating individual items takes a lot of work. 

Zapier can do the heavy lifting for you by either turning form submissions into published items, creating new collection items automatically, or creating new items for you to review later. It’s a better way to keep your Webflow content organized and up to date within the CMS.

Simplify your website management with Webflow automation 

You’re already a pro when it comes to Webflow. Now you’re ready to supercharge your workflows to get more done and make more of an impact with automation. 

These automations can help you seamlessly manage your website leads, organize your CMS, and fuel your marketing and sales efforts so you can grow your business faster.

This article was originally published in May 2022, written by Elena Alston. It was most recently updated in July 2024 by Nicole Replogle.